Kapture CX Recognized as a “Leader” in the 2024 SPARK Matrix for CRM Customer Engagement Centers

Kapture CX ranks among top 15 global technology providers, recognized for its innovative approach to customer engagement and AI-driven solutions.

Bangalore, India ; 30th Oct 2024: Kapture CX, a leading provider of customer support automation and CRM solutions, has been named a “Leader” in the 2024 SPARK Matrix: CRM Customer Engagement Center (CEC) by QKS Group. The report evaluated 15 global technology providers in the CRM CEC space, highlighting Kapture CX’s strengths in personalization, automation, AI-driven engagement, and its innovative use of Vertical Large Language Models (LLMs).

QKS Group, a global advisory and research firm, publishes the SPARK Matrix to provide an in-depth analysis of vendors in technology markets. Their assessment evaluates both the technology excellence and customer impact delivered by platforms, helping businesses select the right solutions for improving customer engagement and experience.

CRM Customer Engagement Center (CEC) solutions play a crucial role in helping companies manage interactions across multiple touchpoints, providing a unified platform to drive personalized, meaningful, and efficient customer experiences. With the growing demand for hyper-personalized and context-aware engagements, Kapture CX has emerged as a leader, addressing evolving customer needs with cutting-edge AI capabilities and multichannel engagement tools.

Top Strengths of Kapture CX Highlighted by QKS Group
In the 2024 SPARK Matrix, QKS Group praised Kapture CX for its customer-centric platform, emphasizing the following strengths:

  • “Kapture CX’s platform is designed to keep pace with the ever-changing expectations of customers, transforming satisfactory customer experiences into exceptional ones.”
  • “Kapture CX integrates personalized and contextually intelligent resolutions into every interaction, ensuring that each customer engagement is meaningful and valued.”
  • “The platform’s advanced AI-powered Agent Co-pilot enhances agent efficiency by providing dynamic action suggestions and context-aware message templates, leading to improved service quality.”
  • “The in-house Vertical Large Language Models (LLMs) empower Kapture CX to offer hyper-personalized, efficient support across multiple channels while automating routine tasks, reducing agent workloads, and improving overall customer satisfaction.”

The report also noted Kapture CX’s ability to leverage real-time insights, analytics, and automation to provide proactive support and continuously improve service quality.

Vikas Garg, Chief Product Officer at Kapture CX, commented on this recognition:
“Being named a Leader in the SPARK Matrix reinforces our commitment to delivering top-notch customer engagement solutions. At Kapture CX, we focus on combining AI, automation, and personalized interactions to empower businesses to deliver exceptional customer experiences across channels. This recognition highlights our dedication to driving innovation and excellence in the CRM CEC space.”

About QKS Group

QKS Group is a global advisory and research firm that provides strategic insights into technology markets. Their SPARK Matrix reports evaluate vendors based on technology innovation and customer impact, guiding businesses in selecting the right partners to drive growth and competitive advantage.

About Kapture CX

Kapture is an enterprise-grade AI-powered omnichannel Customer Experience management platform with a deep focus on customer support. Kapture adapts to evolving customer expectations and transforms good customer experiences to great ones. With expertise in five key industry verticals: Retail, BFSI, Travel, Energy, and Consumer durables, Kapture today is helping 1000+ businesses in 16 countries create wonderful customer experiences.

Author

Navneet Kaur

Manager- Marketing

enquiries@kapture.cx

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