Agentic: CX’s Next Frontier
Generative AI has changed how businesses approach CX—but it can only take you so far. While it excels at generating responses and deflecting FAQs, it lacks the ability to take action. That’s where Agentic AI comes in.
Agentic AI moves beyond content generation to execution. It doesn’t just suggest solutions—it carries them out, handling transactions, assisting agents, and making real-time decisions. This whitepaper explores how AI-managed CX is reshaping customer interactions, reducing agent workloads, and delivering smarter automation at scale.
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What’s Inside:
- Beyond Generative AI – Why brands need AI that acts, not just responds.
- AI Agents That Take Action – How AI automates refunds, cancellations, and claims processing.
- Industry-Specific Use Cases – How BFSI, Retail, and Travel brands use AI to streamline CX.
- A Roadmap for AI Adoption – Steps to integrating AI agents for measurable impact.
Gen AI is old news. Time for next-gen – Agentic.

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Customer Stories
Trusted by 1000+ Businesses in 18+ Countries to Redefine Their Customer Experience

Tata 1mg Boosts Customer Engagement with Kapture CX
Tata 1mg needed to streamline customer feedback across 1800+ cities and provide support advisors with unified access to information. Kapture CX delivered tailored solutions and continuous support, leveraging its expertise in complex enterprise workflows to meet their needs effectively

50%
Reduction In ATH
Anubhav Mehrotra
VP, Customer Experience

Netmeds Transforms Support with Kapture CX
Netmeds.com needed to consolidate customer queries from multiple channels and manage procurement from over 200 Indian manufacturers, along with 35,000 SKUs of digital prescriptions. Kapture CX delivered a unified, customizable, and secure solution, optimizing support efficiency while protecting sensitive patient data.

70%
First-Contact Resolution
Bruce Schwack
Chief Communication Officer

Stanley Black & Decker Realizes 50% Reduction in TAT for Service Request Fulfillment with Kapture CX
Kapture’s Agent Suite enabled Stanley Black & Decker to streamline operations across 320+ service centers by centralizing customer queries, managing service tickets with Advanced Ticketing & Frontline. Automated warranty claim reports freed up engineers to focus on core tasks, resulting in faster service fulfillment and improved customer satisfaction.

17%
CSAT Improved
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