With every passing year, the need to develop a more personalized and customized approach for each stage of the customer’s journey is becoming crucial for customer-centric enterprises. To meet with this emerging demand of customers enterprises across the globe are undertaking new strategies that are different from a mere analytical approach.
According to Walker’s research study, “86% of buyers will pay more for a better customer experience”. Organizations are scrutinizing every dimension of their customer interactions and engagements to find the potential to enhance the customer experience. To enhance customer experiences, organizations are adopting Content Intelligence, which combines customer data with actionable insights beyond traditional analytics.
What is Content Intelligence?
Content Intelligence leverages AI and machine learning to enhance content marketing by generating high-quality, relevant content based on data insights.
This approach uses content audits, channel optimization, social listening, and competitive intelligence to enhance content effectiveness and value. When this content strategy is inculcated with customer engagement management it can help in ensuring a seamless customized customer experience.
Why is Content intelligence important in enhancing the customer experience?
A well-pitched content can always create a good impression for customers about your business. Thoroughly researched content can help users in solving their issues accurately during the buyer’s journey and enhance customer experience.
According to a study conducted, every minute, “Facebook users like posts 4,166,667 times, Twitter users tweet 347,222 times, YouTube users upload 300 hours of new videos.”
What matters the most is not quantity but rather quality and call to action of your content. This is where content intelligence strategies come in. By using data and analytics, customer-centric enterprises can enhance content quality and implement innovative content strategies.
Best ways to develop seamless customer experience with content intelligence
- Delivering actionable insights using Customer Data: CX platforms like Kapture provides a detailed and secured cloud database that provides useful insights into customers’ past queries, preferences, etc. By harnessing this data customer segmentation can be done accurately and can deliver targeted content based on what customers want or what are their pain points. This can fuel the overall content strategy as well as increase the customer satisfaction rate. Get to know more about the benefits of customer data and how it can maintain client-customer relationships.
- Highly Personalized Content: Personalization is what customers demand today. For customer-centric enterprises, personalizing their marketing strategies is the best way to let customers know that they care about their needs and demands. Contents should be curated in a way that helps customers in various stages of their buyer’s journey. Content intelligence helps track which channels influence your prospects and customers towards conversions or leads.
- Targeting the right channel at the right time: Yet another task faced by most marketers is to decide which content goes where at what time. It’s not about posting random content all the time. However, the right content at an accurate platform can draw a good conversion rate. Promoting content with the help of AI has various benefits including analyzing the performance on various channels.
Content intelligence when blended with an efficient CX platform like Kapture which has an Omnichannel Presence, can ensure a seamless customer experience.
With the advancement of technology, customers expect more from businesses, especially in terms of customer experience. By introducing an efficient content intelligence strategy keep up with changing trends and boost your CSAT rate.
To know how Kapture helps you in your journey Click Here for a demo now.
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